OTO — On Top Of

OTO FOR RE/MAX HALLMARK

Stay on top of every relationship.

The all-in-one client relationship platform built for real estate agents—and designed for the years between transactions.

BrandedAutomatedPersonal
PREPARED FORRE/MAX HALLMARKAll-agent presentation
OTO × RE/MAX HALLMARK01 · ADOPTION

THE CRM ADOPTION GAP

The easiest CRM is the one that keeps working.

Most CRMs lose agents because they demand constant setup, data entry, and daily attention.

01

Bring your database

Securely import the clients, leads, properties, preferences, and dates you already have.

02

OTO organizes the relationship

Contacts become timelines, opportunities, local audiences, and communication paths.

03

You approve the next move

Prepared follow-up, alerts, newsletters, and campaigns arrive ready for review.

Simple in. Valuable out.Your relationships stay yours.
OTO × RE/MAX HALLMARK02 · RELATIONSHIP ENGINE

FROM RECORDS TO RELATIONSHIPS

Your database becomes a living system.

OTO connects who the client is, what they care about, where they own, and when the next conversation matters.

ONE CLIENTPriya + EvanThe Beach · Investor
PROPERTYCurrent homeHistory + value
PREFERENCEMultiplexUnder $1.5M
MOMENTRenewal60 days away
CONTENTLocal updateReady to review
OTO × RE/MAX HALLMARK03 · AUTOMATION

ALWAYS ACTIVE

OTO works 24/7.
You don’t have to.

Consistency keeps an agent visible, useful, and top of mind. OTO prepares the repetitive work while the agent keeps control.

OTOAlways on
Social contentClient nurtureLease alertsProperty matchesLocal newslettersDatabase reactivation
OTO × RE/MAX HALLMARK04 · GEOFENCED INTELLIGENCE

YOUR DATABASE, MAPPED

Know what happens around every client.

OTO locates client addresses, creates neighbourhood geofences, and watches for relevant activity on their street and nearby.

  1. 01Database imported
  2. 02Addresses located
  3. 03Listings + sold activity matched
TOAgent command centre
AH
CLIENT COVERAGEThe Beach · Toronto
248 addresses located
NEWSOLDDANFORTH AVETHE BEACH
SOLD NEAR 14 CLIENTS86 Kippendavie Ave$1.46M · 3 bed · 2 bath · semi
Client addressGeofenceListing activity
DATABASE IMPORTEDADDRESSES LOCATEDGEOFENCES ACTIVELISTING + SOLD ALERTS
OTO × RE/MAX HALLMARK05 · TIMING

MOMENTS THAT MATTER

Never miss the reason to reach out.

Lease renewals, birthdays, anniversaries, and changing property goals become timely—not forgotten—conversations.

90DAYS

Early visibility

OTO identifies the upcoming moment and creates the timeline.

60DAYS

Agent reminder

Review the client’s situation, property, and possible next steps.

30DAYS

Prepared follow-up

A useful, branded message arrives ready for approval.

CONVERSATION

Relationship strengthened

You are present before the client starts looking elsewhere.

RenewalBirthdayAnniversaryNew goal
OTO × RE/MAX HALLMARK06 · CLIENT APP

10-SECOND PRODUCT WALKTHROUGH

A white-label app that keeps you in the relationship.

Onboard a property, explore its school district, and compare it only with genuinely similar homes.

Property onboardingStart with the address and real property characteristics.
School districtsSee relevant boundaries and nearby options.
True comparables3-bed, 2-bath semis compared with like-for-like homes.
Live concept10-second loop
OTO × RE/MAX HALLMARK07 · EVERYDAY VALUE

REASONS TO RETURN

Useful between transactions.

Five practical tools make the app a client utility—and give agents more reasons to reconnect.

01 · SCHOOL DISTRICTS

Boundaries and options

Nearby schools, programs, and useful area context.

Explore
02 · COMPARABLES

Active + sold context

Relevant properties shown side by side.

Compare
03 · PROPERTY HISTORY

A clearer property story

Past sales, listing history, and ownership context.

History
04 · LOCAL INTELLIGENCE

News that affects home

Planning, events, neighbourhood, and city updates.

Local
05 · TRADES DIRECTORY

Trusted help after closing

Keep delivering value with useful local service connections.

PlumberElectricianContractorMore
OTO × RE/MAX HALLMARK08 · DATABASE

THE VALUE ALREADY IN YOUR BUSINESS

Turn a quiet database into active opportunities.

OTO continually looks for the right reason, message, property, or moment to reconnect.

Past clientsCold leadsLandlordsRentersBuyersSellersReferral partners
01 · UNDERSTANDWho needs attention?

Relationship history, geography, property, preferences, and important dates.

02 · PREPAREWhat is useful now?

A match, reminder, local update, campaign, or personal follow-up.

03 · CONNECTA better conversation

The agent acts with context instead of starting from a blank screen.

OTO × RE/MAX HALLMARK09 · LEVERAGE

WAKE UP WITH THE WORK MOVING

Open the laptop.
See what OTO prepared.

Follow-up · property matches · local content · renewal alerts · newsletters

GOOD MORNINGToday’s opportunities
24 hrs active
Property matches found3 clients · 8 relevant listings
Local newsletter preparedReady for your review
Renewal opportunity detected60-day agent reminder
4 prepared8 matches1 opportunity
MORE TIME FORConversations.
Appointments.
Closing deals.
OTO × RE/MAX HALLMARK10 · CONTROL

AUTOMATED DOESN’T MEAN AUTOPILOT

Your brand. Your clients. Your approval.

OTO does the preparation while the agent remains responsible for the relationship and what goes out.

01

Private by design

Client information stays controlled within the authorized brokerage and agent relationship.

02

Approval before publishing

Review, edit, approve, or skip prepared content and communication.

03

Permission-aware

Communication paths respect client preferences and consent.

04

Built around the agent

Automation strengthens the personal relationship instead of replacing it.

OTO × RE/MAX HALLMARK11 · NEXT STEP

START FOCUSED · PROVE VALUE · SCALE

Put every Hallmark agent on top of their relationships.

Launch with a focused cohort, measure real agent behaviour, and shape the broader rollout around what works.

01 · SELECT

Agent cohort

Choose a representative group and the client segments that matter most.

02 · CONFIGURE

Brand + database

Import data, set permissions, and configure the client experience.

03 · ACTIVATE

Real workflows

Run follow-up, content, newsletters, app utility, and opportunity alerts.

04 · PROVEMeasure
adoption

Usage, prepared work, conversations, referrals, and opportunities.

OTO × HALLMARK
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